Happy Tuesday, All!
Hope you are well. It is beautiful fall day.
Below I have a included a poll to better understand how to serve you. This will be sent out daily for the next few days to get feedback.
Please provide your feedback, additionally a contact form is included, if you would like to reach out to me. Thanks.
It just recently occurred to me (via WordPress) that this blog is 2 years old. If you know me in my non-digital life, I don’t celebrate much in life. I am usually pushing to the next goal. The only reason this celebration is happening is because it is for YOU. Thank YOU for taking the time to join my journey. It is incredible to think this started from a recommendation of a friend.
PS I want to apologize because previously there has not consistently been a comment section. My apologies, this blog’s goal is to be helpful and supportive along with encouraging your feedback. Please provide your feedback and questions below. In a few days, I will be submitting a poll to better understand, how to support and assist you. When posts are created moving forward a comment section will be added consistently.
Thanks again for taking the journey with me over the last 2 years!
What is up with the page title? A very good question, I was drawn to wordpress blogging because of two things. First, a great male friend of mine saw a woman on MSNBC who was famous because of her blog. He thought that my brain neurons were fully firing and that I was semi-articulate therefore should create blog. Giggle. He saw a potential in me. Thank you friend, if you are reading this. Smile.
Part two was that I am a struggling vegetarian. So what does that mean? It means that I jumped into being a vegetarian without any real knowledge or support. During my journey, I have had some successes as well as failures. Over the years of starts, stops, and failures, I have learned a great deal about doing this “right”. My biggest frustration during that period was the lack of support and resources during my transition. This frustration is the source of the creation of this blog. Half of my goal of this blog platform is to support those that struggling with the vegetarian journey.
Okay, Lisa that is great, so what does all this mean? Weekly, I will provide a blog post related to food and health to support those trying to improve their health. Naturally, my own struggles will be shared to let readers know that they are not alone. In tandem with that, my passion for supporting struggling vegetarians will be going offline very soon. Keep an eye out for information and opportunities to meet in person.
The great thing about this being a dynamic blog is that I can still discuss digital marketing and consumer tech as well as healthy eating.
Looking forward to supporting fellow struggling vegetarians or those thinking of adopting a vegetarian lifestyle!
Have a great week full of infinite possibilities! 🙂
In the past week or so some news in healthcare has sadden me related to Aetna’s Carepass app. I was really excited about the potential benefits of the application to customers of Aetna. Also I have a bit of a crush on the company as a result of hearing executives such as Martha Wofford talk about their work at the company. It is striking when healthcare apps are juxtaposition against successful apps such as Starbucks, Snapchat, and the very addictive Kim K. app. Kim K. success is baffling to most but it should not be. It kills me to admit it, but here are three take-aways from the Kim K. app for healthcare:
Kim K. has a tremendously leg up on the healthcare industry in terms of getting the attention of the coveted 18-34 year old consumer group. She has established brand with a track record in the media starting with a sex tape, next the television show, an exciting social media presence, physical stores, and lastly an app. All along the way she has made herself accessible to her fans. Fans connect with her because she is a known quantity. Society deems her popular, attractive, rich, and famous. Also there is a sprinkling of sex appeal as well. Guys theoretically want to her and girls want to be like her. Healthcare needs a little excitement, a real connection with its customers, and an attractive offline presence. Facilities that provide healthcare services should be the 3rd place like Starbucks. The focus needs be creating an engaging and enjoyable experience that embraces customers’ desires on a psychological level.
Healthcare shouldn’t put out a sex tape, but it sexual desire is a part of consumer psychology that should be leveraged to meet its goals of improved care. Kim has turned consumers’ desire to be famous into a business model for success. Healthcare as I have been saying needs to change the conversation from keeping your BMI low to discussing how to maintain or gain a full head of hair, for example. The goal of good health will be attained, but with a focus on what is important to the consumer. Additionally, it would help healthcare companies if they had an ambassador that spoke to their desired target audience. The brand ambassador must be a great stand in and connect with the intended audience on a social level.
Well, what can I say about engagement as it relates to Kim, since she has it all figured out. She has millions of Twitter followers, successful offline stores, and fans who are zealously engaging with her. On social media, she communicates regularly, shares authentically, and provides pictures. Kim embraces her followers and knows how to give them more of her rich, beautiful, and famous lifestyle. The ability to connect to Kim K. is multi-dimensional for the consumer via television, mobile, social media, and actual physical store. No matter the location, customers come away feeling connected to the rich, beautiful, and famous. Improving society’s health will need the same multi-dimensional approach. Consumers need mobile app to track and encourage them to move from one level to the next. Encouragement is a feature of Kim K. app in helping players moves on the Hollywood A list. Television can be used to entertain and educate them about their health. Social media is needed to continue to engage, support, and keep the conversation going.
Though I am jealous of her success, since it is not improving society’s health, I am learning from it. However, in her defense relaxation even if its television watching does improve one’s health. Smile. Consumers need a brand that is easy to understand and meets its needs. Engagement is needed in a real authentic way with the target audience by those with Klout. Lastly, however most importantly healthcare needs a course in consumer psychology. Healthcare is learning, so watch out Kim Kardashian!
What do you think apps like Kim K. and Snapchat teach healthcare anything? Tell me your take on this topic.
Happy Friday to everyone!
Lisa
As autumn arrives and children go back to school, it becomes harder to adhere to a healthier routine. My tips are general, but in an attempt to provide full disclosure there is a bit of focus on being vegetarian. In my travels, I run into individuals who are diabetic or choosing on their own to become vegetarian. Currently, the healthcare system is not preparing patients for living a “vegetarian lifestyle”. Notice, I said “vegetarian lifestyle” it is a way of life not a change in eating for most people. Here goes:
An important last note, please check with your doctor before and during this process because you don’t want to do yourself harm accidently.
Digitally Savvy Vegetarian 