The Village, Social Media, and a PSA Video



Recently a PSA video on childhood obesity on YouTube became very popular and received over a millions views. The video was very powerful and provided slightly scary imagery. After seeing the video two times, a few things immediately came to mind regarding this issue. Social media has the ability to communicate and elevate an issue in the public discourse. All forms of communication really come down to the conversation, which should be the goal of any PSA video. Images in the video were more than just that of the patient/child, but others in “ the village” surrounding the child.

Organizations and individuals have used social media to as a vehicle to get support for various causes. This PSA being posted on YouTube along with the views it has received have raised the visibility of this tremendously important issue. The conversation has been vigorous and lively in the comment section where this video has been posted. It has created a ripple effect as so many times happens with social media. Countless “social media campaigns” have been successful such as #BringBackOurGirls, ALS ice bucket challenge, and the Arab Springs uprising.  As a manager who leverages technology and consults regarding it the platform when used strategically can be a game changer.   Social media is a powerful tool, but it must be use precisely, thoughtful, and align with a strategy for improving healthcare outcomes in this instance.

This YouTube video may assist increasing awareness among the public and support to eradicate this epidemic. Childhood obesity will require a whole village to create improvements in the lives of obese children. My thoughts gravitated in that direction during the video because of everyone in the village shown such as teachers, other kids, clinicians, etc had a part to play in the child’s health. Studies have shown that who one hangs out with can determine their health and obesity profile. Additionally, where one livesPSA on Obesity has a big impact on someone’s health. That last point really reflects the village concept. Though the video shows a parent at the end discussing parenting related to food, I came away asking what I can do to assist parents and other care givers of children. As a result, I am formulating some ideas that I will blog on later.

Blogging such as everything else is about the conversation including that PSA related to child obesity posted online. It is my hope that genuine conversation manifests as a result of this PSA. PSAs are needed, since many times society doesn’t want to have the hard conversations about sex, drinking, etc.  Even worse than not having the conversation, are situations when parents and others “in the village” are ill informed about a topic such as childhood obesity. Also the discussion should not about shaming or blaming busy mothers. They are not the only source of this problem. Parents do play a critical role in a child’s nurturing process, but we as a society need to provide resources as well as create work/life balance culture to support busy parents. That teacher in the video who game him candy for getting an A shares some responsibility for his obesity along with his parents and others “in the village”. Also we must look in the mirror as well as individuals. I am ashamed to admit it, but I have given people cookies for gifts yet don’t consume them. My take away for immediate change is not to give out sweets and other fatty foods as gifts to others. We have to work together with parents to stem the tide of childhood obesity in society.

Understanding nutritional labels

This is great post for assisting with label reading for meeting your diet goals.

Daily Dose of Fresh

#Fact – Healthy eating starts with knowing exactly what you are

putting in your mouth.


In order to do so you first need to understand nutritional labels

Although food manufactures are required by law to include nutrition information on their products, the information still seems to be intimidating and sometimes misleading to the average consumer.

So here is what you need to know.

South Africa is a metric country, the energy value of foods must be expressed in kilojoules (kJ).

So, if a food’s energy value is listed as 700 kJ per portion, then this is how much energy you will ingest when you eat a portion of this food.

However, many manufacturers still list the energy content of foods in calories (kcal) or use both kJ and calories.

1 kcal = 4.187 kJ

Energy in food is always expressed in kcal, but most manufacturers forget to use the…

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A Day In The Life Of Something I Know Nothing About: Vegans

This is a great post. It shows a person seeking to learn more about vegans.

The Big Dick Chronicles

Let’s talk about meat. No, not that. You guys think all I write about is sex, but that’s not true. Those are just the only articles you read. Don’t argue with me; I read the stats.

I’m talking about food meat.

Moo. Hi.

Our mantra here at the Big Dick Chronicles is “live life like you are in charge” and sometimes that means making decisions that don’t necessarily conform to the norms of society and culture.

For our fourth installment of the “Things I Know Nothing About” series, I decided to stretch my comfort zone a bit and explore something that I might fundamentally disagree with.

So I thought about some of the things I am passionate about. I’m passionate about sex and I am passionate about meat. (NO! Not that meat. Really you guys, stop it)

So, in my efforts to expand my horizons and open my mind to…

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Books for August…the Restful Sunday of the Summer.


Hello All,

Happy Tuesday! It is my hope that everyone is having a fun, productive, and restful summer. Since August is the Sunday of summer, I thought that I would share some books that I consider to be interesting  to read on a  Sunday afternoon.

Business  Management Books

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies –Erik Brynjolfsson and Andrew McAfee

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) –Dave Kerpen

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less –Joe Pulizzi

Google Analytics Integrations: Centralizing Digital Marketing  –Daniel Waisberg
Science and Medicine Books

The Hot Zone: The Terrifying True Story of the Origins of the Ebola Virus –Richard Preston

Missing Microbes: How the Overuse of Antibiotics Is Fueling Our Modern Plagues –Martin J. Blaser
Interesting Personal Narratives Books

The Harlem Hellfighters Paperback –-Max Brooks

My Beloved World Paperback –-Sonia Sotomayor

High Price: A Neuroscientist’s Journey of Self-Discovery That Challenges Everything You Know About Drugs and Society –Carl Hart

What are your book recommendations? Are there some old books that you would recommend? Is there a new book or movie that you can not wait to see? Please share.

Please share  your book recommendations.  Learning takes place through conversation, so speak up! 🙂

Have a Happy Tuesday!