A Farmed and Funny TV Show

 

chipotle-farmed-and-dangerous

 

Typically, I don’t talk about television shows here, but this one intrigued me. Farmed and Dangerous Sponsored by Chipotle Mexican Grill seemed like it would be interesting. Chipotle Mexican Grill is known for its Food with Integrity movement focusing on organic ingredients.  Farmed and Dangerous is interesting from both an agribusiness and a marketing perspective.

The show appears to be the standard good guys against bad guys’ paradigm, but as it relates to agribusiness.  Buck is the CEO of Industrial Food Image Bureau (I.F.I.B.) a PR firm representing an agribusiness business company named Animoil. Animoil found a way to feed cattle petropellets, which increases the efficiency with, which the cattle can be raised for food.  The only consequence is that a cow can explode.  Sophia Marshall, his daughter, comes on board as a marketing guru at the firm. On the side of all that is good and wholesome of this epic battle for exploding cattle is the range free cattle rancher Chip Randell from Sustainable Family Farming Association. He is a rancher focused on sustainability along with being the party that posts a video of Animoil’s cows exploding on the internet. The posted video went viral causing Buck all types of trouble, so Chip was asked to take it down and refute the information provided in the video. Chip, of course, refused the request of Industrial Food Image Bureau (I.F.I.B.) and the series begins.

The series leverages satire to educate the public about food origins in tandem with spreading the message of sustainable farming. Chipotle uses the show as a vehicle to increase its brand awareness among those interested in this issue. Fresh Meat references the sponsors Chipotle only once.  However, Hulu really focused on branding the television show as being associated with Chipotle. The show is slightly preachy, but in a cute Lisa Simpson way about sustainability, while being fun. Sometimes it is best to entertain first and educate second as done by the show. The message is packaged in a fun and easily digestible package with both the funny PR CEO and the attractive actor playing Chip. Additionally, the blowing up of the cows is dramatic, but is needed to get the audience’s attention. The attention getting explosions, attractive actors, and a funny CEO is a great recipe cooked up by Chipotle for teaching about the origins of food.

Kudos, Chipotle! Chipotle executed a smart marketing campaign that their increased brand awareness better than a Superbowl ad, while educating citizens about food origins in a palpable way. Lack of good marketing, in my opinion, is why healthy lifestyles are not adopted by citizens, such as being a vegetarian, working out, and meditation. For example, if vegetarians emphasized having a full head of hair, clear skin, and slimmer waistline as a result of being vegan/vegetarian more people might convert, while simultaneously emphasizing  the PETA issues less, which are very important. A little satire sprinkled on top of any topic cannot hurt even encouraging the public to adopt a healthier lifestyle. We all love to laugh. The end result would be the same, healthier people and animals saved along with a better environment.

I give the show a B+, because it was not something that I felt the need to give my full attention. However, it was an enjoyable show, that I would recommend to others to explore agribusiness and food origins in a fun way.

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A New Dynamic Blog Begins…..

SpringHasSprung

Happy Spring to All!

What is behind the change to the blog? The season has changed and so has this blog. During the course of my personal and professional endeavors, I found myself performing an increasing amount of work related marketing strategy with a focus on digital marketing and social media. The origins of my pursuit and passion for marketing come from a desire to support citizens in adopting a healthier way of life. Marketing seemed to be a useful and proven approach to encourage citizens to change their behavior. As a result of all that, the old blog seemed to limit me, however this new version of my blog will allow for a more dynamic discuss that is in alignment with my work.

In the end, the core purpose of the blog will be to support city dwellers in being healthier. Our discussion here with your help will become a more dynamic now including marketing with a focus on social media and digital marketing where appropriate. Please join me in this new Dynamic Discussion about Health!

Cured by Nathalia Holt

Usually, I don’t cover movies and books on my blog, but this one seems interesting and health related. This is a video that discusses the book Cured, which was recently released this year. An award-winning research scientist and HIV fellow at the Ragon Institute, Nathalia Holt, reveals the science behind the discovery of a functional cure and what it means for the millions affected by HIV and the history of the AIDS pandemic. Please watch this interesting video. I can’t wait to read the book. Please re-post and share this with others.

You can purchase the book at Amazon and where books are sold.

Here is a link to her site http://www.nathaliaholt.com/Welcome.html.