It seems consumers and food manufacturers such as General Mills are focusing on the consumption of more natural food. I figured that it was a good idea to review the impact of eating all this artificial food in America.The movie Fed Up gives a good overview and history of the problem. The public and now General Mills knows the solution to the problem of society eating junk food,it is simple just eat real food. Keep an eye out for my blog post later this week exploring why General Mills is shifting towards making more natural foods. Do you think General Mills has good intentions?
Usually, I am watching and listening a great deal of the time on social media. However, since it is the end of the year, I wanted to reflect, applaud, and say thank you to some great people working online. Some of my favorite thought leaders in healthcare, social media/digital, and general news will be highlighted. All of these individuals have taught me a great day as well as made me think.
NPR Pop Culture Happy Hour is a great weekly podcast headed by Linda Holmes. They talk about all things pop culture books, television, movies, podcasts, music, and more. This podcast has something for everyone and every type of nerd. The podcast allows me to keep up with everything that is happening in pop culture along with providing stimulating intelligent analysis of it. You can find them on Twitter @nprmonkeysee. I hope to see you guys live sometime.
This Week In Blackness is a reasonable political minded podcast that covers the topics of the day. I enjoy hearing the crew discuss the topics of the day with a funny spin to it. Regardless of Imani’s and Aaron’s love/hate for salads, I still enjoy the podcast. LOL. Imani and Aaron, you have inspired an upcoming blog post from me about how to build a salad that is filling. (Imani and Aaron, I hope to encourage you two to show a little more love to salads. Giggle.) Elon and crew please keep up the good work! TWIB’s social justice work and focus on issues related to African American culture is needed. Additionally, please support independent media via a subscription to their podcast or use the amazon.twib.me link when shopping on Amazon. Please catch them on social media @ANSFreeman @TWiBnation @ElonJames @AngryBlackLady.
Citizens Radio is another wonderful podcast that is funny and informative. They have cats, which are cute and the hosts are vegans. I am striving to be a committed vegan just like the hosts of the show. Also they love coffee along with keeping the public informed about issues not covered by the mainstream media. Allison and Jaime play off each other really well. Please support their podcast and new book called #NewsFail. You can catch them at @CitizenRadio @JamieKilstein
The Bugle has two well known and funny guys hosting the podcast. John Oliver and Andy Zaltzman really bring the funny to the weekly news. Give these guys some credit for making the torture reports sound funny, while being informative. I enjoy their podcast. Also buy some of their funny merchandise to support them. You can follow them on twitter @hellobuglers
RadioTimes from Whyy and Washington Week Podcast are two great news podcasts that bring well-researched news and interesting stories to the public each week. Gwen Ifill is the moderator of Washington Week and Co-Anchor of the PBS Newshour as well as an award winning author. You can follow her at @gwenifill. RadioTimes covers regional, national, and international issues in a thought provoking way. Marty the show’s host is always willing to discuss the tough topics of the day. You can follow Marty Moss Coane at @martymosscoane.
Part 2: Social Media Thought Leaders
Jeff Bullas has taught me so much about social media marketing from his posts. His content is informative and spot on. Also I have learned a great deal by just observing his interactions along with the way he markets his content. Thank you Jeff for all that you do! Please check him out on twitter along with his blog. Jeff Bullas can be found @JeffBullas.
Pam Moore is fun, informative, and provides helpful insights into marketing and social media. Additionally, she provides inspirational quotes and actionable information. I loved the Christmas hat by the way, Pam, it looks great on you. Smile. You can follow her @PamMktNut
SocialPros is a podcast created by Jay Baer a very successful professional in social media and marketing. The podcast is very informative providing lots of tips, tricks, and insight, while being fun. Also I enjoy his emails from Convince and Convert which give timely and forward thinking insight for professionals working in the trenches doing social media. I think you may notice that I only read information that improves my ability to add value to my clients or my own work. Time is important and a limited resource. SocialPros and Convince and Convert are worth your time to exploring because of quality content created by Jay. Please check out his podcast SocialPros and Jay Baer on Twitter @JayBaer
Alex Harris was one of the first podcasts that I found when I was trying to learn about social media/digital marketing. His podcast Marketing Optimization covers emerging trends in digital/online marketing. He is very well read, highly experienced digital/online marketer, and seems like a good dude. His podcast is about results, covering all the current topics, forward thinking, while interviewing top professionals in online marketing. His CROMastermind seems like an opportunity worth exploring for any marketing professional. Please download his podcast Marketing Optimization and find him on Twitter @AlexDesigns
Part 3: Health and Wellness
Mynameisjessamyn is creating an amazing movement related to yoga on social media. She is bringing yoga to the masses in a teachable and approachable way for all body types. The Mynameisjessamyn social media platform is a great resource for where ever one may be on their yoga journey. Please check her out on tumblr and twitter @JessNotJazz. Keep creating great content to make yoga accessible to everyone!
On Tumblr there is a great blog that is called Vegan-Yums. The food on this blog looks awesome and many of the recipes are ones that the average person can reproduce at home. I don’t know if anyone can create the beautiful food captured in the blog, but I try. Smile. The tumblr blog really interacts well with its readers and provides great support to them on their healthy eating journey. It inspires me to create my own platform to support those seeking a better way to eat. Kudos to Vegan-Yums. Keep up the great work!!
Dr. Nina Cherie is an awesome healthcare professional who provides informative implementable advice to improve one’s health. She looks awesome which is equally as inspiring as the advice provided. Her advice will help you make your new year’s resolution for health a reality. Please check her out on Twitter @NinaCheriePhD and on her Google+ website. Thanks for the tips, Dr. Cherie. You look awesome!
NutritionFacts.org has a vibrant, informative, and helpful website along with social media presence. The nutritional information provided is well researched science backed insight coming from trained medical professionals. Please support this informative website that is providing scientific information about nutrition that appears to be unbiased to the public. NutritionFacts.org produces tons of easy to view educational videos in easy to understand terms about nutrition. You can check Dr. Greger out on Twitter at @nutrition_facts.
One last thank you to everyone mentioned above as well as to the many others that are providing great content. There may be a part two to this post. Smile.
That is who inspired and informed me in 2014. Who inspired and informed you in 2014? Who do you recommend for keeping an eye on in 2015? Let me know. Happy New Year to Everyone!
In some sense, I see digital health when communicated via online or real time television as a version of marketing. Healthcare systems have a message to communicate to the masses in an efficient and understandable way. Additionally, the goal is to inform, which is the goal of marketing. Both marketing and healthcare are regulated, but ultimately have the same goal of getting consumers to act. Healthcare the goal is action related to person or public health outcomes. Marketing the focus being consumption of a product or service. So it is through the lense of marketing aka mass communication, that I looked at the best and worse of the Ebola crisis from a digital perspective.
NIH and CDC both have been very active on social media engaging with the public regarding Ebola. This really assists the public in being able to get quality scientific based information about the disease. Additionally, they didn’t delay in discussing on social media what was happening even before the disease was brought to the US. Dr. Friedman from NIH has been very active on Twitter. His Twitter account is @.
mHero is a mobile healthcare technology platform that assists healthcare workers in communicating across West Africa’s fragmented healthcare system. The mHero system can capture critical data and permits for better patient care coordination. The best part is that all this is happening in real time which is critical in the ever changing Ebola pandemic.
Cell phone digital data could stem the tide of Ebola. The digital health information gathered from the cell phones can assist health officials in understanding about the density of the area and the potential number infected. The digital health data captured from cell phones can assist with predicting where a virus outbreak might occur next. Cell phone digital health data provides an excellent source of information about transportation patterns of populations when used in aggregate. This digital data when applied to historical data can give scientists’ a sense of where people may travel next, therefore permits them to proactively manage site of new Ebola outbreaks.
What’s App the social media app is forging into mhealth terrain via assisting with educating the public about Ebola along with ways to protect themselves. The information is distributed three times a day via the app. The information is presented in both French and English. Most importantly the information is accessible to those with or without a smartphone. One can just listen to the small downloadable digital data packets. The convergence of social media, digital, and public health being used to connect the community with timely life changing information is exciting. Kudo’s to Whats App!
American arrogance related to the US health system compared to other countries’ healthcare. America is a great place however we are human, so there are some short comings as can be expected with all healthcare systems. The US healthcare system market itself as providing world class healthcare superior to other countries. This is sadly another time that reveals not just the short comings in African countries healthcare system but ours as well. Many scientists have made comments about the nature of fragmentation and subpar system in Africa. However, we have had a few snafus in our management of patients and healthcare workers that treated the patient in Dallas that died.
I am a news junkie, but sadly, the news is one entity along with politicians contributing to most misinformation and bad approaches to managing the Ebola pandemic. The US news cycle is 24 hours/7 days a week, so there has been a great deal of stroking of the fears of the public regarding Ebola. The entire news media is the blame CNN, FoxNews, MSNBC, etc. Politicians used the 24/7 news cycle to scare and inflame fears of the public via various tweets seen below. The flu and the growing obesity epidemic cause greater harm to Americans each year but are not very sexy to discuss.
The last part that has me concerned is the American public’s approach to dealing with this disease. I understand that parents and adults are very concerned, which the American public should be, since Eboloa is a very serious disease. However, we have to be reasonable about how we treat others and potential patients. A woman from Africa in the Philadelphia Metro area was treated horribly because a health professional thought she might be an Ebola patient because of her ethnicity. We have to improve our health literacy and cultural sensitivity as a country.
Honorable mention to Facebook and Google, they are both focusing on assisting in providing the much needed funds to West African countries for Ebola. If you have the financial resources available, please contribute to either Facebook’s or Google’s initiative to support West Africa.
What good or bad have you seen come out of the Ebola epidemic from a digital perspective?
This post was created because of some interactions with potential clients and viewing posts for work by employers seeking marketing assistance. It is my goal to assist employers seeking either consultants or freelancers to feel a little more prepared for working with them via this post.
Preparation is important
You must really understand why and what you are hiring a consultant to perform. If you only need someone to post on social media i.e. put pictures on Pinterest, which is a very narrow skill set and require only a few hours a week. Conversely, if you need someone to manage the development and execution of a marketing plan, then that is very different. A person needs to work with you mid-long term effort to perform such a job. Will this be a long term or short term engagement? Social media marketing and digital strategy are ongoing long term initiatives that require a great deal of work as well as regular maintenance.
A Business Plan
As wacky as this may sound, you need a business plan to effectively market either a product or a service. You should live and breathe your product, its competitors, and primary customer target. The business plan should outline the dreaded financials, which are needed. I say dreaded because numbers along with ghosts, taxes, and bad hair days are equally feared by most. The financials determine how to price your product, when you cover fixed costs, determine the break-even point, and determine your marketing budget. Simply put marketing costs money. The ads that you see online in Facebook and Twitter cost, therefore financial resources need to be allocated to it.
Having a defined product or service developed, prototyped, tested, and if possible viewed by focus group is critical. Please don’t contact a marketing consultant digital or otherwise, if you have not resolved what the product is, how it works, and tested it thoroughly. Many businesses are so hyper focused on their website and social media presence yet there is no product/service fully developed to market. Customers don’t want to buy a service/product that has been poorly produced. This means you will be creating a bad reputation for yourself. First impressions matter with customers. Marketing consultant needs a finalized product or service to be effective.
Manage Your Ego
Once you have done all of the above, then you are ready to connect with a consultant. Manage your ego is a critical part of being successful when working with a consultant/freelancer. You have to work with them and let then consultant you on best practices and approaches. In the beginning, the consultant should outline their scope of work, deadlines, and milestones that you both agree upon. You should have a weekly call at a minimum to understand work being performed. Also managing online/offline marketing is a lot of work. Large companies like US Air, Ford, etc. have a whole dept dedicated to social media. Similarly, a company would have separate dedicated departments to each of the following: content management, digital marketing, mobile marketing, search marketing, and digital analytics. Therefore, it is easier to let the marketing professional take the lead, since marketing is quite complicated. I would never say that business owner doesn’t need to know marketing, but your knowledge is extremely limited compared to that list of departments full of experts. Conversely, the marketer should respect and appreciate your expertise.
This may be my most important piece of advice. Have realistic expectations and only believe consultants that provide as such. On the employer side, it is not a realistic to expect a marketing consultant to deliver 5,000 twitter followers in one week. Similarly, a college student can be a great on campus representative selling your product, blogging in a supervised way, or creating beautiful marketing materials; however there are limits to what a college student with limited experience can assist with. However, there are extremely talented college students, but be cautious. The consultant should be able to provide you a previous work sample, have marketing field experience, outline of their proposed work products, and tentative dates for deliverables.
Embrace the Process
Marketing is similar to most things in life, it is a process. The creation of marketing plan will not create immediate customers for you. Marketing is part science and part art. Science part is trial and error in a systematic way to create results with the goal of impacting your business’ bottom line. There are definitely some best practices related to marketing. The consultant should outline a plan, meet with you weekly, and provide weekly reports related to their efforts. The results will not always be upward or bring immediate revenue to your business; however there should be an explanation along with next steps, if a problem occurs.
It is a Relationship
People market to people. People hire other people. Try to pick someone with good credentials, previous success, and most importantly it should be someone that you can have a good working relationship with. This is especially important because marketing is a process. You need to feel confident and comfortable in that person’s ability to work with you through the marketing process. It is my hope that the points listed above are helpful for those seeking any type of marketing consultant.
What advice do you think employers need when hiring a consultant?
Have a Happy Tuesday!