Give Your Feedback and Comments

 

 

Please Provide Feedback

 

Happy Tuesday, All!

Hope you are well. It is beautiful fall day.

Below I have a included a poll to better understand how to serve you. This will be sent out daily for the next few days to get feedback.

Please provide your feedback, additionally a contact form is included, if you would like to reach out to me. Thanks.

 

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Feedback Time!

 

Please Provide Feedback

Happy Monday, All!

Hope you are well. It is beautiful fall day.

Below I have a included a poll to better understand how to serve you.

Please provide your feedback, additionally a contact form is included, if you would like to reach out to me.

 

Thank You, Readers!

ThankX

 

 

It just recently occurred to me (via WordPress) that this blog is 2 years old. If you know me in my non-digital  life, I don’t celebrate much in life. I am usually pushing to the next goal. The only reason this celebration is happening is because it is for YOU. Thank YOU for taking the time to join my journey. It is incredible to think this started from a recommendation of a friend.

PS I want to apologize because previously there has not consistently been a comment section. My apologies, this blog’s goal is to be helpful and supportive along with encouraging your feedback. Please provide your feedback and questions below.  In a few days, I will be submitting a poll to better understand, how to support and assist you.  When posts are created moving forward a comment section will be added consistently.

Thanks again for taking the journey with me over the last 2 years!

 

Kim Kardashian’s App is Teaching Healthcare

mobileMarketing

 In the past week or so some news in healthcare has sadden me related to Aetna’s Carepass app. I was really excited about the potential benefits of the application to customers of Aetna. Also I have a bit of a crush on the company as a result of hearing executives such as Martha Wofford talk about their work at the company.  It is striking when healthcare apps are juxtaposition against successful apps such as Starbucks, Snapchat, and the very addictive Kim K. app.  Kim K. success is baffling to most but it should not be. It kills me to admit it, but here are three take-aways from the Kim K. app for healthcare:

  • Have an established brand
  • Understand customer psychology
  • Engage with the customer

 

Kim K. has a tremendously leg up on the healthcare industry in terms of getting the attention of the coveted 18-34 year old consumer group. She has established brand with a track record in the media starting with a sex tape, next the television show, an exciting social media presence, physical stores, and lastly an app. All along the way she has made herself accessible to her fans. Fans connect with her because she is a known quantity. Society deems her popular, attractive, rich, and famous. Also there is a sprinkling of sex appeal as well. Guys theoretically want to her and girls want to be like her. Healthcare needs a little excitement, a real connection with its customers, and an attractive offline presence. Facilities that provide healthcare services should be the 3rd place like Starbucks. The focus needs be creating an engaging and enjoyable experience that embraces customers’ desires on a psychological level.

kimAPP

Healthcare shouldn’t put out a sex tape, but it sexual desire is a part of consumer psychology that should be leveraged to meet its goals of improved care.   Kim has turned consumers’ desire to be famous into a business model for success. Healthcare as I have been saying needs to change the conversation from keeping your BMI low to discussing how to maintain or gain a full head of hair, for example. The goal of good health will be attained, but with a focus on what is important to the consumer. Additionally, it would help healthcare companies if they had an ambassador that spoke to their desired target audience.  The brand ambassador must be a great stand in and connect with the intended audience on a social level.

Well, what can I say about engagement as it relates to Kim, since she has it all figured out. She has millions of Twitter followers, successful offline stores, and fans who are zealously engaging with her.  On social media, she communicates regularly, shares authentically, and provides pictures. Kim embraces her followers and knows how to give them more of her rich, beautiful, and famous lifestyle. The ability to connect to Kim K. is multi-dimensional for the consumer via television, mobile, social media, and actual physical store.  No matter the location, customers come away feeling connected to the rich, beautiful, and famous. Improving society’s health will need the same multi-dimensional approach. Consumers need mobile app to track and encourage them to move from one level to the next. Encouragement is a feature of Kim K. app in helping players moves on the Hollywood A list. Television can be used to entertain and educate them about their health. Social media is needed to continue to engage, support, and keep the conversation going.

Though I am jealous of her success, since it is not improving society’s health, I am learning from it. However, in her defense relaxation even if its television watching does improve one’s health. Smile. Consumers need a brand that is easy to understand and meets its needs. Engagement is needed in a real authentic way with the target audience by those with Klout. Lastly, however most importantly healthcare needs a course in consumer psychology. Healthcare is learning, so watch out Kim Kardashian!

What do you think apps like Kim K. and Snapchat teach healthcare anything? Tell me your take on this topic.

Happy Friday to everyone!

Lisa

The Village, Social Media, and a PSA Video

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Recently a PSA video on childhood obesity on YouTube became very popular and received over a millions views. The video was very powerful and provided slightly scary imagery. After seeing the video two times, a few things immediately came to mind regarding this issue. Social media has the ability to communicate and elevate an issue in the public discourse. All forms of communication really come down to the conversation, which should be the goal of any PSA video. Images in the video were more than just that of the patient/child, but others in “ the village” surrounding the child.

Organizations and individuals have used social media to as a vehicle to get support for various causes. This PSA being posted on YouTube along with the views it has received have raised the visibility of this tremendously important issue. The conversation has been vigorous and lively in the comment section where this video has been posted. It has created a ripple effect as so many times happens with social media. Countless “social media campaigns” have been successful such as #BringBackOurGirls, ALS ice bucket challenge, and the Arab Springs uprising.  As a manager who leverages technology and consults regarding it the platform when used strategically can be a game changer.   Social media is a powerful tool, but it must be use precisely, thoughtful, and align with a strategy for improving healthcare outcomes in this instance.

This YouTube video may assist increasing awareness among the public and support to eradicate this epidemic. Childhood obesity will require a whole village to create improvements in the lives of obese children. My thoughts gravitated in that direction during the video because of everyone in the village shown such as teachers, other kids, clinicians, etc had a part to play in the child’s health. Studies have shown that who one hangs out with can determine their health and obesity profile. Additionally, where one livesPSA on Obesity has a big impact on someone’s health. That last point really reflects the village concept. Though the video shows a parent at the end discussing parenting related to food, I came away asking what I can do to assist parents and other care givers of children. As a result, I am formulating some ideas that I will blog on later.

Blogging such as everything else is about the conversation including that PSA related to child obesity posted online. It is my hope that genuine conversation manifests as a result of this PSA. PSAs are needed, since many times society doesn’t want to have the hard conversations about sex, drinking, etc.  Even worse than not having the conversation, are situations when parents and others “in the village” are ill informed about a topic such as childhood obesity. Also the discussion should not about shaming or blaming busy mothers. They are not the only source of this problem. Parents do play a critical role in a child’s nurturing process, but we as a society need to provide resources as well as create work/life balance culture to support busy parents. That teacher in the video who game him candy for getting an A shares some responsibility for his obesity along with his parents and others “in the village”. Also we must look in the mirror as well as individuals. I am ashamed to admit it, but I have given people cookies for gifts yet don’t consume them. My take away for immediate change is not to give out sweets and other fatty foods as gifts to others. We have to work together with parents to stem the tide of childhood obesity in society.

Books for August…the Restful Sunday of the Summer.

 a-sleeping-summer-puppy

Hello All,

Happy Tuesday! It is my hope that everyone is having a fun, productive, and restful summer. Since August is the Sunday of summer, I thought that I would share some books that I consider to be interesting  to read on a  Sunday afternoon.

Business  Management Books

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies –Erik Brynjolfsson and Andrew McAfee

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) –Dave Kerpen

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less –Joe Pulizzi

Google Analytics Integrations: Centralizing Digital Marketing  –Daniel Waisberg
Science and Medicine Books

The Hot Zone: The Terrifying True Story of the Origins of the Ebola Virus –Richard Preston

Missing Microbes: How the Overuse of Antibiotics Is Fueling Our Modern Plagues –Martin J. Blaser
Interesting Personal Narratives Books

The Harlem Hellfighters Paperback –-Max Brooks

My Beloved World Paperback –-Sonia Sotomayor

High Price: A Neuroscientist’s Journey of Self-Discovery That Challenges Everything You Know About Drugs and Society –Carl Hart

What are your book recommendations? Are there some old books that you would recommend? Is there a new book or movie that you can not wait to see? Please share.

Please share  your book recommendations.  Learning takes place through conversation, so speak up! 🙂

Have a Happy Tuesday!

UrbanHealthyChick

A Farmed and Funny TV Show

 

chipotle-farmed-and-dangerous

 

Typically, I don’t talk about television shows here, but this one intrigued me. Farmed and Dangerous Sponsored by Chipotle Mexican Grill seemed like it would be interesting. Chipotle Mexican Grill is known for its Food with Integrity movement focusing on organic ingredients.  Farmed and Dangerous is interesting from both an agribusiness and a marketing perspective.

The show appears to be the standard good guys against bad guys’ paradigm, but as it relates to agribusiness.  Buck is the CEO of Industrial Food Image Bureau (I.F.I.B.) a PR firm representing an agribusiness business company named Animoil. Animoil found a way to feed cattle petropellets, which increases the efficiency with, which the cattle can be raised for food.  The only consequence is that a cow can explode.  Sophia Marshall, his daughter, comes on board as a marketing guru at the firm. On the side of all that is good and wholesome of this epic battle for exploding cattle is the range free cattle rancher Chip Randell from Sustainable Family Farming Association. He is a rancher focused on sustainability along with being the party that posts a video of Animoil’s cows exploding on the internet. The posted video went viral causing Buck all types of trouble, so Chip was asked to take it down and refute the information provided in the video. Chip, of course, refused the request of Industrial Food Image Bureau (I.F.I.B.) and the series begins.

The series leverages satire to educate the public about food origins in tandem with spreading the message of sustainable farming. Chipotle uses the show as a vehicle to increase its brand awareness among those interested in this issue. Fresh Meat references the sponsors Chipotle only once.  However, Hulu really focused on branding the television show as being associated with Chipotle. The show is slightly preachy, but in a cute Lisa Simpson way about sustainability, while being fun. Sometimes it is best to entertain first and educate second as done by the show. The message is packaged in a fun and easily digestible package with both the funny PR CEO and the attractive actor playing Chip. Additionally, the blowing up of the cows is dramatic, but is needed to get the audience’s attention. The attention getting explosions, attractive actors, and a funny CEO is a great recipe cooked up by Chipotle for teaching about the origins of food.

Kudos, Chipotle! Chipotle executed a smart marketing campaign that their increased brand awareness better than a Superbowl ad, while educating citizens about food origins in a palpable way. Lack of good marketing, in my opinion, is why healthy lifestyles are not adopted by citizens, such as being a vegetarian, working out, and meditation. For example, if vegetarians emphasized having a full head of hair, clear skin, and slimmer waistline as a result of being vegan/vegetarian more people might convert, while simultaneously emphasizing  the PETA issues less, which are very important. A little satire sprinkled on top of any topic cannot hurt even encouraging the public to adopt a healthier lifestyle. We all love to laugh. The end result would be the same, healthier people and animals saved along with a better environment.

I give the show a B+, because it was not something that I felt the need to give my full attention. However, it was an enjoyable show, that I would recommend to others to explore agribusiness and food origins in a fun way.